Unless you believe in aliens, conspiracy theories, and the Bowling Green massacre, you know that honesty is not one of President Trump's observable character traits.
The stream of false and misleading statements we have seen coming out of the White House in the month since Trump was inaugurated appears to be endless. But where Trump gets the "innovation in deception" award is in his negative branding.
The word "brand" has a number of meanings. Most pertinent here, a "brand" is an identifying mark burned on livestock, criminals, or slaves with a branding iron.
Trump likes to brand his enemies by creating a misleading narrative and then relentless repeating it. This accomplishes two things -- it puts his opponent on the defensive and burns the lie into the minds of his supporters.
It makes no difference that the brand is a fabrication, concocted by Trump and his team of deceivers to lay out a smokescreen and send us on wild goose chase. The point of these attacks is to make it harder for the American people to tell what is real and what is not real, and to distinguish fact from fiction.
This strategy is well-illustrated by Trump's branding of the news media in general -- and recently the New York Times in particular -- as dishonest and fake news. If Trump can discredit the media, negative news stories about Trump and his administration will be discounted. Here are some of the president's comments, with which you are likely quite familiar:
Notice how Trump combines combines deceptive negative branding with prevarication, misdirection, and equivocation to heighten the effect. But don't be deceived (or entertained) by the Trump stratagem. He does it to distract the news media and the American people while he is busy building a solid foundation for his dystopian vision for America.