“[Trump] understands the value of tension. He understands the value of showmanship. And candidly, the news media is going to chase the rabbit. So it’s better off for him to give them a rabbit than for them to go find their own rabbit. He’s had them fixated on Mitt Romney now for five or six days. I think from his perspective, that’s terrific. It gives everyone something to talk about.”
- New Gingrich to Fox News
Keen observation by Mr. Gingrich, who just confirmed the Trump playbook. This strategy has been obvious for some time, but the media has been slow to catch on.
To our friends in the media: Please stop chasing the rabbit. You are getting played by a master who doesn't play by your rules. If you feel you must report or comment on each false promise or crazy statement, don't put it on the front page, put it maybe at the bottom of the last page in a little box with a small headline saying "Trump Lie No. 37," or something like that. You get the picture.